Who we are
A Singapore Company
SSH Sauces is a homegrown brand and we have been developing and manufacturing quality sauces, pastes, and marinades for over 45 years. As a one-stop service, we also supply other cooking ingredients and condiments to our customers.
We have a wide range of products that cater to the different needs of our customers. SSH Sauces supply to more than 1500 F&B establishments islandwide, including restaurants, hawkers, school canteen stall owners to individual home chefs! We also provide OEM service to business clients for local sale and overseas export.
Sim Soon Heng Cooking Ingredients was registered as a company in 1978. The founders, Mr & Mrs Sim, fondly known as Tau Kay & Tau Kay Nio to their loyal customers, displayed the traits of enterprising entrepreneurs even in the 1960’s.
As the pioneer generation, they started with door-to-door peddling of soya sauce, which later grew to include sale of chilli sauce, paste and condiments.
Continuous Pursuit Of Excellence
Today, SSH is helmed by the second generation business owners, Mr David Sim and his wife, Win Lin.
David's passion for sauce craftmanship started at a young age. Still a student then, he joined Mrs Sim to apprentice under a chilli grand-master. Together, they experimented and created their first blended chilli paste which has since become a ‘Hero Product’ at SSH!
This sparked off our journey in manufacturing quality sauces with natural ingredients, delivering authentic flavours, original taste, well-liked by customers for the last 4 decades and more!
Achievements & Recognition
Mr David Sim's passionate quest for quality sauces continued through the years. He is the mastermind behind SSH's premium Chilli Crab Sauce, perfecting it through countless taste tests to achieve the rich and aromatic flavours of this favourite Singapore dish!
French Blue Ribbon Knight Medal
2023 World Heritage Gourmet Award
"Best Chilli Crab"
2023 World Heritage Gourmet Award "Top 100 Chef"
Mr David Sim
The efforts paid off and Mr Sim has garnered the accolades which include:
Business was registered in Singapore
Imported technology from Italy and started mass production
1980 - 1990
Started supplying to hawkers when HDB food centres were built islandwide
Business grew while SSH continues to craft more sauces to meet the needs of customers
1990 - 2000
Become a trusted brand among hawkers, cafes, F&B establishments
Through word-of-mouth, SSH gained different types of customers over time
SSH embarked on a digital journey with E-Commerce launch
SSH started offering products on Shoppee, Lazada, Redmart for customers' convenience
SSH expanded its production capacity with state-of-art equipment
Through research and development, Healthier Choice sauces were formulated and launched